Adili search the world for ethical products and validate the credentials for their customers. Each garment / products ethical information is then described on the website in an easy to understand consumer friendly way along with the general product description.
All products stocked tackle at least one of the environmental and /or social issues involved in making, transporting and selling clothes. Adili assess both the brand and their products against a set of ethical criteria covering environmental impact, working conditions and fair trade.
Adili use a Buyer’s ‘Ethical Matrix’ to map out the ethical credentials of each label they stock including their own brand label. Through this matrix Adili ensure that each garment should come through a fully mapped and transparent supply chain.
Adili welcome progress and don’t unreasonably expect perfection – garment supply chains are often complex and fragmented and many ethical brands are still small companies, but what they do look for from a brand is real commitment.
Adili take a stance on the following environmental and social issues associated with fashion:
Fair Trade, Alternative Fibres, Recycled, Organic, Traditional Skills, Locally Sourced, Environmental Impact, Charitable Projects, Working Conditions and Labour Standards, Progress Brands.
Adili was developed from a team with backgrounds in fashion, retail, business, the internet and a love of Africa and the Environment. The name “Adili” comes from the Swahili word for “ethical and just”.
In July 2006, Adili began in an old milk factory in a tiny village in Dorset. The word spread and the business grew, today Adili stocks over 900 products from over 65 of the best ethical brands.
They are currently expanding their range further to include women and men’s clothing, kidswear, jewellery, accessories, skincare, make-up, house and home and gifts.
Recently, Adili have taken a step further and are developing their own range of clothing that responds to both environmental and social concerns.
Adili aims to produces fashionable, quality garments that have minimum impact on the planet and give maximum benefit to people.
Adili share best practice information with the brands they stock and support them in their aim to be increasingly ethical. They see this support and development as integral to their ethos as an ethical retailer and understand the importance of transparency – to share their knowledge with the Brands.
If labour standards have not been their core focus what the brands are or aren’t doing (policy plus implementation mechanisms) will be highlighted in the periodic reviews. Thus Adili aim to support such Brands to strengthen this area.
Adili also have a few brands which are termed ‘Progress Brands’. This means they either have an aim to be ethical but don’t quite meet their matrix criteria or they were established as conventional businesses but are now trying to make the change to be ethical. In both these cases Adili help and support them, give them access to market, access to best practice ethical trading knowledge and are transparent to the consumer.
Adili review the Brands on at least an annual basis and, depending on the result of that review, they may be reviewed three, six or nine monthly thereafter.
Adili are currently developing their Own Range. They’ve designed menswear which is being made in Colombia and want to support projects in India with the upcoming womenswear range.
The cotton fabric in Adili own label menswear is certified organic by Control Union (Skal). It also comes from farms that are Fairtrade certified.
Adili are setting up a charity, the Adili Foundation. A portion of Adili’s share value has been committed to this with the aim of overcoming poverty through trade, creating better livelihoods, improving working conditions and caring for the environment. They’re also allocating a percentage of turnover to producer groups for example one they are working with in Rwanda.
Adili has established itself as a leading online ethical retailer, showcasing ethical fashion, beauty and lifestyle.